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On November 13th, World Kindness Day,

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run clubs team up with local cafés.

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Runners hand strangers a card
with an uplifting message

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and a free gift.

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For cafés and shops,

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this means you’ll increase
your foot traffic by 18%.

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For run clubs,
you can make a stranger’s day.

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And the club that spreads
the most messages wins a prize.

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You can follow how far
your message travels.

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A runner stops you and says:
hello, scan the code,

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read your message, claim your gift.

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Every gift saves to your wallet,
sponsored by a local café.

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We’re bringing kindness as a currency.

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If you own a café:
new faces coming in,

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one in three coming back,

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and your brand in their wallet.

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We’ve picked five cities:
Madrid, Lisbon, Paris,

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Barcelona and Beirut.

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Our goal?

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Spread 13,000 cards
and redeem 5,500 gifts.

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Ready to start your ripple?