RIPPLERUN · logo files
Luminary Studio, October 2026


THE PIECES, AND NO OTHERS

  wordmark   The plain wordmark: one ink, stamps, under 24 px cap, and anywhere colour is not available.
  wordmark-echo-one The echo on the first R only, for a surface where both would crowd.
  wordmark-echo-both THE LOGO. Both R's step forward with their echo running ahead in Sunrise then Amber. Every surface from 24 px cap up: the card back, the hero, posters, the pack.


COLOURWAYS

  01-ink-on-cream       PRIMARY. Ink on Cream, the card and the site.
  02-cream-on-ink       Reversed.
  03-ink-on-sunrise     On the accent, for a sticker or a sign.
  04-cream-on-sunrise   Reversed on the accent.
  05-black-on-white     MONO. One colour, for a stamp, a fax, a newspaper.
  06-white-on-black     MONO reversed.
  07-ink-clear          Ink, clear background.
  08-cream-clear        Cream, clear background, for a photograph.
  09-black-clear        Black, clear background.
  10-white-clear        White, clear background.

Anything ending in "-clear" has no background at all, so it drops onto a photograph,
a video or a coloured panel. The rest carry their own ground.


THE FOLDERS

  01-wordmark-png/   wordmark as flat pictures, every colourway at 2048, 1024, 512, 256 px wide. Each carries its clear space.
  02-wordmark-echo-one-png/   wordmark-echo-one as flat pictures, every colourway at 2048, 1024, 512 px wide. Each carries its clear space.
  03-wordmark-echo-both-png/   wordmark-echo-both as flat pictures, every colourway at 2048, 1024, 512 px wide. Each carries its clear space.
  04-svg/            The master vector, every piece in every colourway, as closed outlines.
                     Use this wherever the logo is drawn rather than pasted.
  05-pdf/            Pages for anyone who asks for "the logo" and does not work in SVG.
  06-favicon/        The browser tab and the phone home screen.
  07-colour/         The colour values and every colourway, as JSON and as plain text.


A PNG never scales up. If one looks soft, take the next size, or take the SVG.

The wordmark is artwork: never typed, never redrawn, never re-proportioned. The logo is the wordmark with both R's echoed, always Sunrise then Amber, always ahead of the R, always 8 and 16 units. There is no icon and no single R: never crop an R out of the wordmark. Under 24 px cap, in one ink or in one colour, use the plain wordmark. Sunrise appears once per surface and never as running text.

06-avatar/              The profile picture for social media: the R with its echo, on Cream and on Ink. SVG, 1024, 400, 180. Never an icon beside the wordmark.
