PRESS KIT · RIPPLE RUN

Kindness as a currency
A runner holds up a phone and a stranger scans it. A kind line someone wrote appears, and a coffee waits at a café around the corner.

WHY WILL STARTED RIPPLE RUN

Ripple Run began with an idea William Kamar puts in four words: kindness as a currency. It is something you can hand to a person you have never met.

Most of us remember a day that turned on a few honest words from a stranger. Will wanted those words to be easy to give, so the card lives on a phone. A runner holds up a QR code and a stranger scans it. A line written for a hard day appears on their screen, and a coffee waits at a café around the corner.

The runner only carries the card. It is for whoever needs it: the commuter, the student, the neighbour having a long week. Each card also walks someone through the door of a local business. Every café that joins gives its street one more reason to look out for one another.

When the stranger is ready, they write a few words for the next person. The card keeps going.

Ripple Run starts on 13 November, World Kindness Day. The goal is 13,000 cards in strangers’ hands across five cities by the end of 2026.

"I started Ripple Run so kindness could be something you hand to a stranger."
William Kamar · Founder

THE GOAL FOR THE END OF THE YEAR

13,000  cards in strangers’ hands
5  cities: Madrid, Lisbon, Paris, Barcelona and Beirut
5,500  gifts claimed at local cafés
Targets for the last quarter of 2026. Live count: rippleruneffect.com/press

RIPPLE RUN AT A GLANCE

Name: Ripple Run
What it is: Cards with a few encouraging words that runners hand to strangers. Each one gives the stranger a coffee at a local café.
How it works: 1. A runner shows a QR code.  2. A stranger scans it and reveals the words.  3. They claim a coffee nearby, then write a few words for the next person.
Founder: William Kamar, founder and creative director
Launch: 13 November 2026, World Kindness Day
Goal: 13,000 cards and 5,500 gifts across five cities in the last quarter of 2026
Cities: Madrid, Lisbon, Paris, Barcelona, Beirut
Languages: English, Spanish, Portuguese
Online: rippleruneffect.com · instagram.com/rippleruneffectnow · x.com/ripplerunnow

CONTACT
For an interview, a quote or an image in another size, write to Venus, our AI concierge. Every interview request reaches William.
venus@rippleruneffect.com
Everything else: hello@rippleruneffect.com

Live count, refreshed every minute from 13 November:
https://rippleruneffect.com/press

Illustrative campaign images, made with AI for Ripple Run. The portrait of William is a photograph. Photographs from 13 November follow after the day.
