Press kit2026

Kindness as a currency

A runner holds up a phone and a stranger scans it. A kind line someone wrote appears, and a coffee waits at a café around the corner.

13 November 2026 · World Kindness Day · Madrid · Lisbon · Paris · Barcelona · Beirut

Download the press kitZIP · 16.4 MB · images, logo and fact sheet

The story01 / 07

Why Will started Ripple Run

Ripple Run began with an idea William Kamar puts in four words: kindness as a currency. It is something you can hand to a person you have never met.

Most of us remember a day that turned on a few honest words from a stranger. Will wanted those words to be easy to give, so the card lives on a phone. A runner holds up a QR code and a stranger scans it. A line written for a hard day appears on their screen, and a coffee waits at a café around the corner.

The runner only carries the card. It is for whoever needs it: the commuter, the student, the neighbour having a long week. Each card also walks someone through the door of a local business. Every café that joins gives its street one more reason to look out for one another.

When the stranger is ready, they write a few words for the next person. The card keeps going.

Ripple Run starts on 13 November, World Kindness Day. The goal is 13,000 cards in strangers’ hands across five cities by the end of 2026.

I started Ripple Run so kindness could be something you hand to a stranger.
William Kamar · Founder

William Kamar, founder of Ripple Run, in black glasses and a cream tee — William Kamar, founder and creative director

One card.

One stranger.

How it works02 / 07

One card, one stranger, one coffee

01
A runner shows a QR code
Out on a run, a runner holds up a phone to someone passing by.
02
The stranger reads the words
One scan, and a line written for a hard day opens on their own phone.
03
A coffee is waiting
A café around the corner pours it. Then the stranger writes a few words for the next person.

Last quarter of 202603 / 07

The goal for the end of the year

Runners in five cities start on 13 November, World Kindness Day. By the end of 2026 they aim for 13,000 cards and 5,500 free coffees for new people.

Cards: 13,000cards in strangers’ hands
Cities: 5cities: Madrid, Lisbon, Paris, Barcelona and Beirut
Gifts: 5,500gifts claimed at local cafés

Targets for the last quarter of 2026. The live map below shows what happens.

The live map04 / 07

How far a kind line someone wrote can travel

When a stranger writes back, their words go on the next card, often in another city. From 13 November the live map draws every card as it is read.

0km

Illustration: one card’s words, passed on four times, using notes strangers have written back. Distances are straight lines between cities.

Counted live

From 13 November, this counts every card straight from the Ripple Run ledger.

Cards read: —cards read by strangers
Gifts claimed: —gifts claimed at local cafés
Notes written: —notes written back for the next stranger
Cities: —cities reached

The count starts on 13 November at 00:00, Madrid time.

Images05 / 07

For articles and social

Every image is a high-resolution JPG you can use with the credit “Ripple Run”. Use the horizontal ones in articles, the vertical ones in feeds and the 9:16 ones in Stories.

Film · 16:91

The opening frame of the Ripple Run film: a calendar page showing 13 November — **The explainer film**1920 × 1080 · 59 s · MP4 9.4 MBDownload · The explainer film Captions, VTT

Horizontal · 16:96

A stranger scans the QR code on a runner’s phone — **The scan**1856 × 1044 · JPG 533 KBDownload · The scan

A woman laughs at a café table, the card’s coffee on her phone — **The coffee**1611 × 906 · JPG 378 KBDownload · The coffee

A woman on stone steps reads the words on her phone — **The words**1611 × 906 · JPG 340 KBDownload · The words

Runners follow the Ripple Run flag down a city street — **The run club**2528 × 1422 · JPG 982 KBDownload · The run club

Two runners in a concrete tunnel, the city bright behind them — **Morning run**2048 × 1152 · JPG 870 KBDownload · Morning run

A runner alone on an empty street at sunrise — **On the way**1856 × 1044 · JPG 567 KBDownload · On the way

Vertical · 4:58

Three runners laugh together on a cobbled street — **Mid-run**1843 × 2304 · JPG 1.4 MBDownload · Mid-run

William Kamar, founder of Ripple Run — **William Kamar**1600 × 2000 · JPG 597 KBDownload · William Kamar

Stories · 9:164

Illustrative campaign images, made with AI for Ripple Run. The portrait of William is a photograph. Photographs from 13 November follow after the day.

Logo06 / 07

The wordmark

Set the logo on cream or ink and keep it as drawn. The kit holds every colourway in SVG and PNG.

Download the logo kit Logo, PNG Logo, SVG Profile picture, PNG

Fact sheet07 / 07

Ripple Run at a glance

Name: Ripple Run
What it is: Cards with a few encouraging words that runners hand to strangers. Each one gives the stranger a coffee at a local café.
How it works: A runner shows a QR code.
A stranger scans it and reveals the words.
They claim a coffee nearby, then write a few words for the next person.
Founder: William Kamar, founder and creative director
Launch: 13 November 2026, World Kindness Day
Goal: 13,000 cards and 5,500 gifts across five cities in the last quarter of 2026
Cities: Madrid, Lisbon, Paris, Barcelona, Beirut
Languages: English, Spanish, Portuguese
Online: rippleruneffect.com Instagram @rippleruneffectnow X @ripplerunnow

ContactVenus · AI concierge

Talk to William

For an interview, a quote or an image in another size, write to Venus, our AI concierge. Every interview request reaches William.

[email protected]

Email Venus

Everything else: [email protected]

Ripple Run · Press kit 2026Back to rippleruneffect.com